Post by account_disabled on Feb 20, 2024 5:20:54 GMT
Native Ads Although, at Galactic Fed, we have mixed feelings about campaign automation, we are universally excited about the next trend on the list. In 2023, you can expect marketers to increase their use of native ads, which, unlike pop-ups, banner ads, and other traditional advertising content, blend in with the site or social media platform on which they are displayed. As such, they are far less disruptive than typical ads. As usual, the driving force behind the trend is consumer preference. Approximately three out of four consumers are fed up with social media ads, and 47% of U.S. internet users have reported negative feelings toward website ads.
Native ads are still paid advertisements, but they are not as obnoxious or disruptive to the user experience. Social media native ads represent a particularly powerful tool going forward, as they Uruguay Mobile Number List can be incorporated directly into a user’s feed or video stream. the efficacy of your paid ads, consider developing more native content, and remember that you can use this style of content on your website, third-party sites, and — of course — social media platforms. New Analytics Tools Next up on our list is another trend courtesy of Google.
Google Universal Analytics is slated to be sunsetted on July 1st, 2023, and replaced with the already-available Google Analytics 4 (GA4), which can gather event-based data from apps and websites, making it more powerful and far-reaching than its predecessor. However, Galactic Fed, and many others for that matter, have reservations about GA4, and if you have also already experimented with Google’s next-gen analytics platform, then you know that it has a few bugs that still need to be worked out. Once Google sorts out these shortcomings (and they will), GA4 will provide businesses with actionable insights about their customer journeys.
Native ads are still paid advertisements, but they are not as obnoxious or disruptive to the user experience. Social media native ads represent a particularly powerful tool going forward, as they Uruguay Mobile Number List can be incorporated directly into a user’s feed or video stream. the efficacy of your paid ads, consider developing more native content, and remember that you can use this style of content on your website, third-party sites, and — of course — social media platforms. New Analytics Tools Next up on our list is another trend courtesy of Google.
Google Universal Analytics is slated to be sunsetted on July 1st, 2023, and replaced with the already-available Google Analytics 4 (GA4), which can gather event-based data from apps and websites, making it more powerful and far-reaching than its predecessor. However, Galactic Fed, and many others for that matter, have reservations about GA4, and if you have also already experimented with Google’s next-gen analytics platform, then you know that it has a few bugs that still need to be worked out. Once Google sorts out these shortcomings (and they will), GA4 will provide businesses with actionable insights about their customer journeys.